4 Amazing Beauty Trends for the New Year 2020 

2020 marks more than a new year for fashion, it's a new decade too. Decades are important classifiers in fashion history, and it's so cool to examine them and see how things change. Then we can look back with nostalgia... or embarrassment. There are so many retro looks from the 2000s and the 1990s that most of us wouldn't DARE to bring back again. 

So how will 2020 shape up? Experts and beauty enthusiasts alike have made tons of predictions to ensure you start the new year ahead of the game! Here are the 4 big beauty trends you'll be seeing in 2020.

1. Moving Past Social Media

Social media has become all-consuming for people around the world. Instagram is the favorite for those looking to follow the latest trends. However, if you're not following original or creative artists, the beauty trends on Instagram can get repetitive. 

2020 is the year that people start stepping away from the boring, overdone looks on social media. Instead, many will begin to subvert what's popular; to try things others haven't tried before. 

2. Genderless, Ageless Trends

The beauty industry hasn't always been welcoming to people of diverse backgrounds. Luckily, experts predict that these boundaries will continue to break down in 2020.

We've begun to see more talent than ever from communities that aren't always given mainstream attention. Whether these designers be people of colour, plus size, or gender-queer, the beauty landscape is becoming more diverse with every passing year. 

Benefiting from more diverse creators, designers, and trendsetters, will have an incredible impact on this industry, so stay tuned.

3. Nails, Nails, Nails

In the past year or two, nails have become a seriously popular way for people to express themselves. This includes using colorful polishes, weekly manicures, stick-on designs, and full sets of stylish fake nails. Rocking nails that really pop is well and truly in, and we'll see more people getting involved with this trend in 2020. That means we'll get to see even more wacky and fantastic nails as the year progresses!                 

4. Sustainable Products

The beauty industry is finally starting to invest in sustainable, eco-friendly products. This has been a long time coming, especially since an investment in sustainability is both ethical AND lucrative. Events of the past decade have made people more aware of their impact on the environment. As a result, we can expect to see increasing numbers of companies creating biodegradable products and using sustainable packaging and business practices in 2020 (and we couldn't be happier!).