The Beauty Collective Co-Owner
Classic & Volume Lash Extensions, Microblading, Permanent Makeup, Lash Lifts, Chemical Peels and Microneedling.
Cheri’s diverse background includes multiple certifications, extensive training, and work with well-known celebrities such as Molly Sims, Danielle Jonas, Katherine Mcphee, Lorraine Bracco, Téa Leoni, Megan Hilty, Tina Sloan, and Hilary Shor. Cheri received her certificate in Esthetics from The International School of Beauty. She became an advanced certified technician through Xtreme Lashes and then went on to become an Xtreme Lashes trainer, traveling the US to train licensed professionals in the industry.
Cheri founded Lash Boutique Portland in 2005, sold her business and moved on to start Lash Boutique in New York City in 2006. Between the years of 2006 and 2015 Cheri continued her ownership of Lash Boutique NYC, while furthering her experience in the industry by traveling abroad, bringing her art to Paris, France from 2008 to 2012. Cheri’s custom eyelash services from Lash Boutique in NYC were offered in celebrity gift bags at the Emmy Awards, The Golden Globes Awards, and The Cannes Film Festival. After nine successful years, Cheri sold Lash Boutique NYC and returned to the Northwest, the home of her original Lash Boutique.
Cheri is Volume Certified with Xtreme Lashes, and 3rd-level Master Peel technician with PCA. Her passions aid her in running The Beauty Collective with high standards that her clients have come to expect and on which she has built her reputation.
The Beauty Collective Co-Owner
Classic & Volume Lash Extensions, Lash Lifts and Chemical Peels.
Shelly's experience in the beauty industry began in 2008, first as a make-up artist with MAC in Hawaii and then as a freelance artist. She became "lash obsessed" after getting her first set of lash extensions. This motivated her to pursue a career in esthetics at The Salon Professional Academy Portland where her talent grew. Shelly received her lash extensions training with Xtreme Lashes and is a MUD certified make-up artist. Currently she is pursuing additional certifications in the industry!
Classic Lash Extensions, Chemical Peels and Lash Lifts.
Originally from Minneapolis, Claire has been in the beauty industry for the last decade. She has worked as a cosmetologist in a busy salon where she learned the art of lash extensions and in the last few years she has perfected her talent. She moved to Portland for new experiences and is excited to be part of The Beauty Collective’s team. Claire has an understanding of beauty and an eye for detail which she shows with each set of lashes she creates. Fulfilling each of her client’s lash dreams is something she doesn’t take lightly and her passion for the latest tends helps her to do so. With Claire’s industry background and meticulous work…she is the perfect person to trust to achieve the look you're hoping for!
Classic Lash Extensions and Lash Lifts.
Jessica Watson has been in the beauty industry for 10 years and has worked at The Beauty Collective for the last two years as one of our creative minds and manager. She obtained her Cosmetology license and then an Art Degree in Chicago and Kansas City before calling Portland home. Jessica loves beauty in all forms and she believes that lashes and good skin can truly transform anyone’s look! She’s worked as a hair stylist for salons and runways all over the country and is so thrilled to be part of the crew at The Beauty Collective. In the pursuit of continuing her education, Jessica obtained her Esthetician license here in Oregon and is now one of our beloved lash artists. Learning and working with The Beauty Collective in addition to her understanding of people and beauty allows her to give our clients a lash look they fall in love with and an experience they remember!
Microblading & Permanent Makeup
As our newest addition to The Beauty Collective Team, Jolene took one of the most unconventional routes to the beauty industry retiring from a successful career as a city manager. Excited about all things beauty, Jolene decided to take a 3D Brow training in Utah, and after successfully completing her coursework she set her sights on becoming a licensed tattoo artist by attending cosmetic tattoo school locally. As our cosmetic tattoo artist at The Beauty Collective, Jolene is inspired by the latest trends in makeup, but works with your individual look to achieve a set of brows or permanent makeup look you’ll fall in love with. Set up an appointment with Jolene for a microblading or permanent makeup session to enhance your look and simplify your life.
When not changing the world one brow at a time, she spends her time with her husband and two grown children.