The Artists

CHERI

Beauty Rule Owner + Medical Aesthetician

Expertise:

• Body + Face Contouring

• Facials + Medical Facials

• Microneedling

• IPL Photofacial + (IPL) Laser Hair Removal

• Permanent Jewelry

Experience:

Introducing Cheri, the driving force behind Beauty Rule. Her journey in the beauty industry began with lash extensions, igniting a passion that has fueled her remarkable career for over two decades. From the bustling streets of New York City, working on a slew of celebrities, to the vibrant beauty scene of Portland, Oregon, Cheri has emerged as a visionary entrepreneur, carving her niche with precision and dedication.

Evolving her expertise over the years, Cheri has transitioned into advanced medical esthetics, now focusing her passion on an array of transformative treatments. Armed with an advanced esthetician license, her repertoire includes revitalizing facials, cutting-edge IPL therapy, rejuvenating microneedling, and precision body contouring.

At the core of Beauty Rule, Cheri leads with an unwavering commitment to excellence. Beyond the studio's walls, she finds solace in the pages of a good book and treasures moments spent with her cherished companions - her husband, two dogs, and four cats.

DR. MADARANG

Medical Director/M.D.

Dr. Madarang is board certified in Internal Medicine and has been practicing since 2003. Highly advanced in her training with Botox, dermal fillers, and medical-grade skincare, Lisa believes aesthetics and injectables should enhance natural beauty and help people achieve a healthier, more youthful appearance. Dr. Madarang is passionate about providing each of her patients with a comprehensive skincare and injectable treatment plan that restores physical beauty and confidence. Not only will you experience her immense knowledge during your visit with her, but you will also sense her compassion, confidence, and reassuring nature.

Outside work, Lisa loves to read, enjoy her husband's cooking, travel, and spend time with family and friends.

SANDA STEIN

R.N.

Expertise:

• Botox

• Dermal Fillers

• PRF + PRP with Microneedling

• Vitamin B12 Injections

Sanda became a registered nurse in 2016. She first worked in psychiatric care for one year. She then switched to working closely with patients in women’s health for three years. Through experiencing women’s vulnerabilities, Sanda learned how aesthetics is pivotal in helping women feel more confident. This ignited a greater interest in providing compassionate and individualized care to support her clients. She loves building a relationship with clients to help them achieve their goals of self-care, lifestyle, and authenticity.

Sanda received training in aesthetic techniques at Pacific Northwest Aesthetics Academy (PNAA). Her approach to cosmetic treatments is to address the client’s concerns of aging by using available technology to enhance features while maintaining a natural appearance. The way we look affects the way feel, and the way we feel affects the way we behave. It is one of Sanda’s greatest joys to share excitement and a boost confidence with her clients. She is grateful for the opportunity to build this relationship with you.

ALEXANDRIA

Aesthetician

Expertise:

• Lash Extensions (Classic, Hybrid, + Volume)

• Lash Lift + Tint

• Brow Lamination + Tint

• Tooth Gems

• Facial Waxing

Experience:

Allie is a Portland native. She worked in the medical field for 7 years prior to pursuing her dream of working in the beauty industry. While studying at Aveda she realized her love of aesthetics. "I love helping people look and feel their best." Allie loves improving her skillset and can't wait to update her list of services.

When not working she spends her time with her boyfriend and their 2 fur children Thor and Boone. She enjoys spending time with family. Allie also loves watching a good horror show, the scarier the better.

VERONICA

AEsthetician

Expertise:

• Lash Extensions (Classic, Hybrid + Volume)

• Lash Lift + Tint

• Brow Lamination + Tint

• Facial Waxing

Experience:

Veronica was born and raised here in the PNW. After many years working in healthcare she decided she was ready for a change. She has always had a passion for cosmetology and took the plunge. Veronica attended cosmetology school here in Portland and immediately joined the Beauty Rule team. She is looking forward to building long lasting relationships with her clients. When she is not working in the studio, she is creating incredible crochet projects for fun. She is a fur momma to cat, Lucy and dog, Louie. She and her boyfriend love to be outside whether it be their own yard or taking Louie to the dog park to play.

Olivia

AEsthetician

Expertise:

• Lash Extensions (Classic + Hybrid)

• Lash Lift + Tint

• Brow Lamination + Tint

• Facial Waxing

Experience:

Born in California and raised in Hawaii, Olivia's journey has been anything but ordinary. After moving to Portland and spending four years in the carpentry field, she discovered her true passion at the Aveda Institute, where she fell in love with skincare and helping others feel their absolute best. Olivia is especially skilled in eyelash extensions, lash lifts, and brow laminations, and she loves creating beautiful results for her clients.

Outside of work, she cherishes outdoor adventures with her boyfriend and their fur baby, Lucy, and enjoys spending quality time with close friends and family.