There are about a million things you can do to your brows. There's plucking, waxing, shaping, tattooing, microblading, and so many more options that it's hard to keep track. However, brow lamination seems to be breaking away from the pack. 

2020 marks more than a new year for fashion, it's a new decade too. Decades are important classifiers in fashion history, and it's so cool to examine them and see how things change. Then we can look back with nostalgia... or embarrassment. There are so many retro looks from the 2000s and the 1990s that most of us wouldn't DARE to bring back again. 

If you're looking for luscious, beautiful eyelashes this year, look no further than the lash lift. Here's what you should know about this semi-permanent treatment and why you can now ditch your eyelash curler for good!

Losing your hair can be a distressing experience, but don't worry. There's hope out there for you. Scalp micropigmentation, or SMP, is a popular treatment option that gives the illusion of fuller, healthier hair without surgery or medication. Here's what you need to know about the procedure and whether it's right for you.

If you follow beauty trends, you’ve probably caught on to the fact that false lashes are all the rage these days. But not just any false lashes, lash extensions are what everyone is really talking about. 

Many women wonder the same thing each day. How can I take less time putting on my makeup? What would make this process easier and more efficient?

Hollywood stars, who have some of the busiest schedules in any profession, increasingly look to permanent makeup as a way to avoid the time-consuming daily ritual of applying makeup.

If only the Fountain of Youth was more than just a metaphorical place, and we could use it to preserve the tight, smooth, plump skin we are born with.

Makeup serves as a usual morning ritual for tens of millions of women. Over a lifetime, a woman can invest untold amounts of money and time into looking great with makeup. With permanent makeup, at least some of the most time consuming practices may be a thing of the past.

What better place to keep up with your favorite beauty bloggers than on Instagram? We love filling our feeds with the cutest, most aesthetically pleasing, and most informative beauty content there is, and here are four of our favorite accounts that give us just that!

They say the eyes are the window into the soul; it may be true, but the eyes are definitely the window into how you’ve been doing lately. Tired, overworked, stressed? Your eyes will show it. The good news is that a high-quality eye cream can help you fix those dark circles, get rid of the puffy lids, and even out the skin tone around your delicate eyes.

Your beauty bag is a constant feature in all your summer adventures. You need to make sure it's packed with all the things you'll need for a beautiful, pleasant, and sweat defeating summer. Here are the top five essential products for your summer beauty bag!

Eyelash extensions are fun and fabulous, giving you yet one more way to enhance your look. You can ditch the mascara in favor of a flake-free option that lets you maintain those long lashes everyone loves. Getting those much-coveted extensions will give you long, lifted lashes that make your eyes look more open. As a result, you’ll appear more awake and ready to go in the morning. This enables you to get away with wearing minimal makeup, which will cut down on the time it takes to get ready when going out.

The new brow trend that’s taken the world by storm, microblading is a refined practice that’s growing in popularity. Combining pigments of ink and a small blade, the practitioner carrying out the work makes small incisions with the aim of creating a subtle look. If you’re intrigued, now's the time to learn how beauty blogger Amy Lawrenson felt her experience went.

From eyeshadow with a retro vibe to hair accessories that are as practical as they are gorgeous, we’re loving the makeup and beauty looks we’re seeing this summer. Here are two of the best summer beauty trends you really need to know about.